VESPER House
Hospitality · Studio conceptA town house hotel in aubergine and linen: a room compendium, key cards, a breakfast menu, correspondence and a leather luggage tag.
Brand Identity & Art Direction
Visual identity & art direction
A wordmark, typography, colour and image style that make the brand recognisable at a glance and consistent everywhere.
What it is
Recognisable at a glance. Consistent everywhere.
A visual identity is a set of decisions: the wordmark, the typefaces, the colours, the way photographs are taken and the space around them. Made well, those decisions let a brand be recognised from a key card, a home page or a single image on a phone.
We design the identity from the strategy, then test it on the things your clients actually hold and see: a room key, a sales book, a home page, an Instagram grid. You receive the files and the guidelines to use them without us.
What you can expect
Six things this includes.
- 01
Wordmark and marks
A wordmark drawn for the name, with a monogram or symbol for small spaces.
- 02
Typography
Typefaces licensed for print and web, set in a clear hierarchy.
- 03
Colour
A small palette with exact values for screen and print, tested for contrast.
- 04
Image direction
How the brand is photographed: light, framing, subjects and what to avoid.
- 05
Applications
The identity tested on stationery, signage, digital and social before it is final.
- 06
Guidelines
A practical brand book your team and suppliers can follow.
Deliverables
- Wordmark and monogram
- Typography and colour system
- Photography direction
- Key applications
- Brand guidelines
- Master files in every format
How it runs
Discover, define, create, evolve.
- 01
Discover
The strategy and the place, in images and materials.
- 02
Define
Two or three directions, presented in context.
- 03
Create
One direction refined into a full identity.
- 04
Evolve
Guidelines, files and support as the brand rolls out.
Studio concepts
What this can look like.
Identity and print sketches for invented brands in the sectors the studio works in. Each is labelled as a concept.
FORMA
Real estate · Studio conceptA residential development in raw concrete grey with one acid-green accent: a sales book with plans, a private view invitation, a materials folder and business cards.
ROUX
Fine dining · Studio conceptA restaurant and wine cellar in terracotta and paper white: a cellar book, a tasting menu, a table card, business cards and matchboxes, drawn around a single vine.
ALTO
Private aviation · Studio conceptA charter operator in navy and pale leather: a hardback fleet book, business cards, flight notes and a luggage tag, with a double-stroke mark taken from a flight path.
Questions
Asked before we start.
What is the difference between a logo and an identity?
A logo is one mark. An identity is the whole system around it: type, colour, image style and the rules that keep them consistent. Most brands are recognised by the system as much as by the logo.
Do we own the final design?
Yes. On final payment you own the identity files we create for you. Typefaces are licensed from their foundries in your name.
Can you refresh an identity rather than replace it?
Often that is the better choice. We start by deciding what to keep, then redraw, simplify and add only what is missing.
Related services
Often planned together.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio