Web Design & Development

Website design

Websites that feel like the place and lead visitors, calmly, to an enquiry or a booking.

What it is

The place, on a screen.

For most of your clients, the website is the first visit. It has to carry the atmosphere of the place and still answer practical questions quickly: where, how much, when, and how to book or enquire.

We plan the structure and content first, then design every page for phones and large screens together. Photography, typography and space do the work. Effects are used sparingly and never at the cost of speed.

What you can expect

Six things this includes.

  • 01

    Structure first

    A site map and page plan built around what your visitors need to find.

  • 02

    Content planning

    What each page says and in what order, with copy written or edited in the brand voice.

  • 03

    Designed for phones

    Every page designed for small screens as carefully as for large ones.

  • 04

    Clear enquiry paths

    Booking, viewing and enquiry routes that are easy to find and easy to complete.

  • 05

    Accessible by default

    Readable type, sufficient contrast and navigation that works with a keyboard.

  • 06

    Ready for search

    Page structure, titles and content planned with visibility in mind.

Deliverables
  • Site map and page plan
  • Wireframes
  • Visual design for phone and desktop
  • Clickable prototype
  • Copy in the brand voice
  • Handover for development
How it runs

Discover, define, create, evolve.

  1. 01

    Discover

    Goals, audiences and a review of the current site.

  2. 02

    Define

    Site map, page plan and wireframes.

  3. 03

    Create

    Visual design and a clickable prototype.

  4. 04

    Evolve

    Built, tested and launched, then improved with real data.

Questions

Asked before we start.

Do you also build the website?

Yes. Design and development are done by the studio, so the finished site looks the way it was designed.

Can you work with our booking engine or property system?

Usually, yes. We design around the booking engine, property feed or CRM you already use, and make the move between site and system as smooth as the system allows.

Will we be able to edit the site ourselves?

Yes. We set up a content management system that suits the size of the site and show your team how to use it.

Begin

Tell us about the brand.

We reply within two working days with a short call proposal. After the call you receive a written scope and fee.

Discuss your project Or write to hello@asfari.studio