SALTÈRA

A name, an identity and a booking site for a clifftop resort rebuilt from a 1970s hotel.

Sector
Hospitality
Location
Corsica
Year
2025
Scope
Naming | Identity | Print | Signage | Website | Launch
01 / Brief

How does a hotel with no name open in nine months as a place guests book directly?

A 1970s hotel rebuilt from the stone up, opening in nine months, with no name, no identity and every booking coming through travel platforms.

02 / Strategy
Audience

Couples and families from Paris, Zürich and London who know Corsica and avoid its big resorts.

Position

The island's stone, not the Riviera's gloss. Forty-six rooms that feel like a house on the cliff.

Voice

Warm, plain, local. Place names in Corsican first.

← PolishedRaw →↑ Hotel↓ House
Riviera palaces
Island chains
Agriturismi
Design boutiques
SALTÈRA
Positioning: where SALTÈRA sits among the alternatives its clients already know.
Pink granite
Sea salt
Maquis
The gulf at dusk
Moodboard: the materials the identity is built from.
03 / Identity
Block cut like a quarry stoneChamfer the corner the sea wore downStrata the salt line, at two-thirds
SaltèraRoute B · set aside
A sun over the sea. Lovely, and on every postcard on the island.
Saltèra
Fraunces at a low optical size, in mixed case so the accent on the È stays visible.
Saltèra
Primary lockup
SaltèraResort & Spa · Corse
Stacked, with descriptor
The mark alone, for small sizes
Granite rose#C98F7A
Walls, print grounds
Salt#F6F3EC
Paper, linen
Maquis#3F4A36
Signage, uniforms
Deep gulf#1D3A4A
Type, the site
Display · FrauncesAaChambre 12, vue sur le golfe.
Text · ManropeAaBreakfast on the terrace from 7:30. The cliff path to the cove takes eight minutes.
Key card in a linen sleeve, one per room
Key card in a linen sleeve, one per room.
In-room compendium, clothbound
In-room compendium, clothbound.
Cliff-path sign cut in local stone
Cliff-path sign cut in local stone.
Pool towel with a woven label
Pool towel with a woven label.
Restaurant menu, changed weekly
Restaurant menu, changed weekly.
Spa: bottles labelled by hand
Spa: bottles labelled by hand.
04 / Digital
The site, in use.
Home page.
Home page.
Direct booking first

The booking engine sits on every page; the platform links came down at launch.

Three languages

French, English and Italian, each written for its own guests.

Rooms by view

Guests choose a room by what they see from it.

05 / Launch

Thirty-six weeks from an unnamed building site to the first guests checking in.

Discover
Name
Identity and print
Website, FR EN IT
Signage
Opening
W1W5W9W13W17W21W25W29W33
  • LiveName and identity
  • LiveBooking engine in French, English and Italian
  • LiveKey cards and compendiums for 46 rooms
  • LiveCliff-path and building signage
  • LiveRestaurant and spa menus
  • LiveUniforms, towels and totes
  • LiveOpening campaign in print and social
  • LiveSearch and map listings under the new name
Opening campaign, in the village.
With us on the project
Naming, identity, website
ASFARI
Signage design
ASFARI
Photography
Hotel photographer
Copywriting FR, EN, IT
Copywriters
Development
Front-end developer
Signage fabrication
Stonemason
Next project / Jewelry & Watches

NAÏRA

Packaging and an online store that make a €4,000 ring feel safe to buy without a shop.

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