Character before arrival: where a guest first meets your hotel
Long before the lobby, a guest has already met the hotel: in a search result, on a phone, in a friend’s message. Those first moments decide more than most brands plan for.
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Journal
Notes on brand, web and visibility.
Short, practical and occasional. Written by the studio for hotels, residences, yachting and private brands.
What AI assistants say about your brand, and how to check
Many clients now ask assistants such as ChatGPT, Gemini and Perplexity for recommendations before they search. Here is a simple way to see what those assistants say about you, and what to do next.
Briefing a photographer for a property: a one-page method
Most property shoots produce a lot of images and too few that say anything particular. A one-page brief, written before anyone travels, changes that.
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