How AI assistants describe your brand, and what you can do to make that description accurate.
Many clients now ask an AI assistant before they search: which hotel on the coast is quiet in May, who handles charter for a particular yacht, which developer is behind a new residence. The answer draws on the model’s training and, increasingly, on live sources: your website and what others say about you. It is often incomplete or out of date.
We test the questions your clients ask across the main assistants, record what they say and trace the sources behind each answer. Then we improve those sources, from your own site and structured data to listings, press and partner pages, so the description is accurate and consistent.
Your brand tested across ChatGPT, Gemini, Perplexity, Copilot and Google’s AI answers.
The pages and listings the answers rely on, and where they are wrong.
Name, location, offer and description aligned across the web.
Markup that states clearly what you are, where you are and who you serve.
Pages written to answer the questions clients actually ask.
The same questions asked again, so you can see what changed.
The questions your clients ask, tested across assistants.
Sources and gaps mapped and put in order.
Site, listings and content corrected.
Re-tested every quarter.
Many clients now ask assistants such as ChatGPT, Gemini and Perplexity for recommendations before they search. Here is a simple way to see what those assistants say about you, and what to do next.
Long before the lobby, a guest has already met the hotel: in a search result, on a phone, in a friend’s message. Those first moments decide more than most brands plan for.
It builds on it. AI answers draw on the same web, but they tend to favour clear facts, consistent descriptions and trusted third-party sources over keyword rankings. Most of the work improves both.
No one controls those answers directly. What we can do is make sure the information they draw on is accurate, complete and easy to find, which is what improves how you are described.
ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews and AI Mode, in the languages and markets that matter to you.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio