VESPER House
Hospitality · Studio conceptA town house hotel in aubergine and linen: a room compendium, key cards, a breakfast menu, correspondence and a leather luggage tag.
Expertise
Hotels & hospitality
Boutique hotels, resorts and residences with service, where the stay begins long before arrival.
The sector
Character before arrival.
A guest chooses a hotel from a handful of images, a few lines of text and what others say. By the time they arrive, they have already formed a view of the place. The brand’s job is to make that view accurate, and particular.
We work on the whole first arrival: name and identity, the website and its booking path, photography, the printed pieces in the room, and the search and AI answers that bring guests to your own site rather than to a booking platform.
What tends to work
Five things we see work.
- A direct booking path as easy to use as the large booking sites.
- Photography of the place as guests use it: rooms, tables and views at the right hour.
- One voice across the website, the room compendium and the welcome note.
- Search and AI answers that describe the hotel as it is, in every market you sell to.
- Seasonal campaigns aimed at returning guests and the people they recommend you to.
Questions we ask first
Before any design.
- Who is the guest you would like more of?
- What do guests say about you that you never say yourself?
- What share of bookings comes direct, and what does the rest cost?
- Which season needs the most help?
- What should the hotel never be confused with?
Studio concepts
Ideas for this sector.
Self-initiated work, labelled as concepts, that shows how the studio approaches the sector.
Maison Sorelle
An editorial expression of place, warmth and welcome. A digital introduction to a distinctive stay.
Brand identity · Visual strategy · Art direction · Web design
View the conceptServices most used
Where we usually start.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio