THERMA LENTA

A medical longevity programme, presented with the calm of the water it is built on.

Sector
Wellness
Location
South Tyrol
Year
2025
Scope
Identity | Programme books | Signage | Website | Launch
01 / Brief

How do you show that a week here is medicine, without making it feel like a clinic?

Doctors on staff, real diagnostics, and a brochure that looked like a hotel spa leaflet. Guests could not tell the programme from a massage menu.

02 / Strategy
Audience

Executives and couples, 45 to 70, who have tried spas and want measurable results.

Position

Slow water. A prescribed week, measured before and after, in a valley of thermal springs.

Voice

Clinical in content, unhurried in tone. Days and hours.

← SpaMedical →↑ Pampering↓ Programme
Hotel spas
Day clinics
Detox retreats
Alpine resorts
THERMA LENTA
Positioning: where THERMA LENTA sits among the alternatives its clients already know.
Glacier water
Basalt
Pine resin
Linen
Moodboard: the materials the identity is built from.
03 / Identity
Circle the springLines three layers of waterSpace the pause between them
THERMA LENTARoute B · set aside
A lotus. Every spa menu in the Alps had one.
THERMA LENTA
Marcellus capitals, spaced like an engraved bath-house lintel.
THERMA LENTA
Primary lockup
THERMA LENTAAlpine Retreat · Südtirol
Stacked, with descriptor
The mark alone, for small sizes
Glacier#DDE6E4
Paper, walls
Basalt#2B2E2F
Type
Pine resin#6E5B3A
Labels, wood
Mineral white#F6F5F1
Linen
Display · MarcellusAaTag 3: Thermalwasser, 36 °C.
Text · ManropeAa07:00 tests. 09:30 thermal pool. 11:00 consultation. Lunch at your table by the window.
Robe and slipper tags
Robe and slipper tags.
Oils, labelled by the spa's pharmacist
Oils, labelled by the spa's pharmacist.
Personal record folder
Personal record folder.
Treatment room
Treatment room.
Wayfinding through the bath house
Wayfinding through the bath house.
04 / Digital
The site, in use.
Home page.
Home page.
Programmes, not treatments

Guests book a week with a doctor.

Day by day

Every programme is shown hour by hour before booking.

A personal record

Results before and after, in a folder and online.

05 / Launch

Twenty weeks, opening with the winter season.

Discover
Define
Identity and print
Website
Signage
Launch
W1W5W9W13W17
  • LiveWebsite with programme booking
  • LiveProgramme books
  • LivePersonal record folders
  • LiveRobe, slipper and room tags
  • LiveTreatment cards
  • LiveBottles and labels for the spa
  • LiveWayfinding through the bath house
  • LiveDoctor profiles and medical pages
With us on the project
Identity, print, website
ASFARI
Photography
Hotel photographer
Medical copy review
Physician
Copywriting DE, IT, EN
Copywriters
Development
Front-end developer
Signage
Signage maker
Next project / Yachting

ORSARA

One house, nine editions.

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