ORSARA

One house for a fleet of nine yachts: a name, a numbered system and a website that sells the week, not the boat.

Sector: Yachting
Location: Antibes, France
Year: 2025
Scope: Strategy | Identity | Print | Website | Launch

01 / Brief

How do nine yachts with nine different names become one company guests ask for by name?

Nine yachts, nine logos, all sold through brokers' PDFs. Guests remembered the boat and never the company, and every new yacht in management added another identity to the pile.

02 / Strategy

Audience

Families and private groups taking a week on the Riviera or in Corsica, booking through a broker or their family office.

Position

The fleet is the brand. Each yacht keeps its character; the house guarantees the standard on board.

Voice

Quiet, exact, maritime. Lengths in metres, crew by name, no superlatives.

Before: the fleet as guests met it. Nine yachts, nine identities, no company name on any of them.

Moodboard: teak, sailcloth and brass from the boats; the numbered print as the organising idea.

03 / Identity

Circle the portholeLine the horizon, set at 58%Field the sea, solid

ORSARARoute B · set aside

The anchor was the obvious route. Every charter company on the coast already owns it.

ORSARA

Wordmark: Cormorant Garamond Medium, tracked +340 and spaced by eye, so the name reads like lettering on a transom.

ORSARA

Primary lockup

ORSARAYachts

Stacked, for flags and print

Nº 04Calma · ORSARA

Edition lockup, one per yacht

Lys, 30 m · motor — The nine editions. Every yacht keeps its own name and carries the house number.

Ondine, 32 m · sail — The nine editions. Every yacht keeps its own name and carries the house number.

Harbour night#0F2A3A
Hulls, print grounds, the site

Sailcloth#F2EFE7
Paper, linen, interiors

Teak#8E6440
Leather, secondary grounds

Signal brass#B39A62
Numbers and marks only

Display · Cormorant GaramondAa Nº 09Aurelle, 55 m. Six cabins, twelve guests, nine crew.

Text · ManropeAa 48 mEmbarkation from Port Vauban at 10:00. Your captain will meet you on the quay.

Charter book. Navy linen, the mark and name in brass foil.

Guest guide: the week on the left, the yacht and her crew on the right.

Crew polo. The mark embroidered in sailcloth thread.

Tender flag, the stacked lockup on navy cloth.

Cabin key tag, blind-debossed with the yacht's edition number.

Welcome card, letterpress, waiting in the salon.

04 / Digital

Home page. The fleet comes first; each yacht carries its edition number.

Enquire by yacht and week

Guests choose the yacht and the week before they write, so the first reply can be a proposal.

A brokers' area

Spec sheets, deck plans and the charter book for each yacht, always the current version.

English and French

Both languages written, not translated, with yacht pages found by name in search.

05 / Launch

Fourteen weeks from the first meeting to the first guests on board under the new name.

Discover

Define

Identity and print

Website, EN and FR

Launch

W1W3W5W7W9W11W13

LiveWebsite in English and French
LiveNine yacht pages with deck plans
LiveEnquiry by yacht and week
LiveBrokers' area with current spec sheets
LivePrinted charter book
LiveGuest guides on every yacht
LiveCrew uniforms and tender flags
LiveInstagram relaunched under one name

With us on the project

Strategy, identity, website: ASFARI
Art direction and print: ASFARI
Photography: Marine photographer
Copywriting, EN and FR: Copywriter
Development: Front-end developer
Bookbinding and foil: Bookbinder

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