Expertise

Real estate & architecture

Developers, agencies and architects launching residences, single buildings and private estates.

The sector

Sell the place before it is built.

A residence is often sold from plans, renders and a sales suite. Buyers are judging a promise. Everything they see, from the name to the floor-plan PDF, either supports that promise or weakens it.

We name and brand developments, design sales books and property websites that make plans and specifications easy to read, and plan search and campaigns around launch, release and handover.

A calm living room with ivory sofas, an oxblood armchair and tall windows
A stone residence with a dark pool and steel-framed windows
What tends to work

Five things we see work.

  • A name and identity that belong to the location, not to the developer’s portfolio.
  • Plans, specifications and availability presented clearly, without hunting through PDFs.
  • Renders and photography directed to show light, materials and views honestly.
  • A registration and viewing path that reaches serious buyers early.
  • Search and campaigns timed to launch, release phases and open houses.
Questions we ask first

Before any design.

  1. Who is the buyer, and where do they live today?
  2. What does the location offer that the next development cannot?
  3. Which decisions are buyers making from plans alone?
  4. What happens to an enquiry after the form is sent?
  5. What will the brand need after the last unit is sold?
Studio concepts

Ideas for this sector.

Self-initiated work, labelled as concepts, that shows how the studio approaches the sector.

All work
FORMA studio concept: a grey linen sales book with floor plans, a private view invitation, a materials folder and business cards

FORMA

Real estate · Studio concept

A residential development in raw concrete grey with one acid-green accent: a sales book with plans, a private view invitation, a materials folder and business cards.

03 / Real estate & architectureStudio concept

AUREL Residences

An architectural narrative for exceptional residences. Clear in its structure, evocative in its presentation.

Brand direction · Art direction · Web design

View the concept
Services most used

Where we usually start.

Brand Identity & Art Direction

Brand strategy & positioning

Positioning, naming, messaging and tone of voice, in writing.

Web Design & Development

Website design

Structure, content and design for phone and desktop.

Brand Identity & Art Direction

Print & brand collateral

Stationery, sales books, menus, invitations and packaging.

Begin

Tell us about the brand.

We reply within two working days with a short call proposal. After the call you receive a written scope and fee.

Discuss your project Or write to hello@asfari.studio