HOLM & LIND

An identity built from the studio's material library, for clients who have never met them.

Sector
Interior Design
Location
Copenhagen
Year
2024
Scope
Identity | Proposal books | Website | Launch
01 / Brief

How does a studio known only by referral introduce itself to strangers in Dubai?

Known by referral only, with work scattered across Houzz and magazines, and a first project in Dubai that needed the studio to explain itself to strangers.

02 / Strategy
Audience

Private owners and their architects, in Scandinavia and the Gulf, commissioning whole houses.

Position

Rooms that age well. Natural materials, long timelines, no trends.

Voice

Calm and specific. Wood by species, plaster by finish.

← DecorativeMaterial →↑ Trend↓ Lasting
Fit-out firms
Showroom brands
Scandi retailers
Architect studios
HOLM & LIND
Positioning: where HOLM & LIND sits among the alternatives its clients already know.
Soaped oak
Lime plaster
Bronze
Ink
Moodboard: the materials the identity is built from.
03 / Identity
Two rooms Holm and Lind, overlappingJoint where the plans meetSquare a swatch card
Holm & LindRoute B · set aside
An ampersand in a circle. Elegant, and it said 'law firm'.
Holm & Lind
EB Garamond in mixed case; the ampersand is the italic one.
Holm & Lind
Primary lockup
Holm & LindInteriors · København
Stacked, with descriptor
The mark alone, for small sizes
Oak#B79A76
Boxes, covers
Lime plaster#E9E4DA
Paper
Bronze#6E5A43
Foil, details
Ink#222222
Type
Display · EB GaramondAaKalkpuds, sæbebehandlet eg.
Text · JostAaLime plaster walls and soaped oak floors. Samples arrive in a wooden box within a week.
Material library box in oak, one for every client
Material library box in oak, one for every client.
Swatch cards, one finish each
Swatch cards, one finish each.
Proposal book
Proposal book.
The studio table
The studio table.
04 / Digital
The site, in use.
Home page.
Home page.
Archive by room

Clients browse kitchens or bathrooms across all projects.

A materials page

Every finish the studio uses, and where.

Start a project

Three questions, then a call with a partner.

05 / Launch

Twelve weeks, timed for the first presentation in Dubai.

Discover
Define
Identity and print
Website
Launch
W1W3W5W7W9W11
  • LiveWebsite with an archive by room
  • LiveMaterials page
  • LiveProposal book template
  • LiveMaterial library boxes
  • LiveSwatch cards
  • LivePresentation template
  • LiveProject site signage
  • LiveInstagram archive
With us on the project
Identity, print, website
ASFARI
Photography
Interiors photographer
Copywriting DA, EN
Copywriter
Development
Front-end developer
Boxes
Joiner
Printing
Fine printer
Next project / Wealth Management

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All work

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