ORIEL
Private office · Studio conceptA private office in cobalt, black and white: a folder, an invitation to a private evening, a member card, business cards and city notes.
Expertise
Private clubs & family offices
Members’ clubs, concierge services, family offices and private advisers, where discretion is part of the brand.
The sector
Exact, not loud.
Some brands are not meant to be seen by everyone. A members’ club, a concierge or a family office needs to look exact and trustworthy to the few people who matter, and to say very little to anyone else.
We design quiet identities, private websites with member or client areas where they are needed, invitations and printed pieces, and keep search visibility to what the business wants to be found for.
What tends to work
Five things we see work.
- An identity that is recognisable without being displayed.
- A website that says enough to reassure and nothing that exposes clients.
- Invitations, member cards and printed notes made with care.
- Controlled visibility: found for the name, not for every search.
- Private areas for members or clients, where they are needed.
Questions we ask first
Before any design.
- Who should find you, and who should not?
- What can be said in public, and what only in person?
- How do new members or clients arrive today?
- Which printed pieces do people keep?
- Who approves what is published?
Studio concepts
Ideas for this sector.
Self-initiated work, labelled as concepts, that shows how the studio approaches the sector.
Services most used
Where we usually start.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio