Private Yacht Marine
A precise, understated presence for a world defined by experience, confidence and discretion.
Web Design & Development
Photography & content direction
Briefs, art direction and image libraries that show the place the way guests and buyers experience it.
What it is
Show the place as it is felt.
Images sell a stay, a residence or a charter before any words are read. Most brands have plenty of photographs and too few that say anything particular about the place.
We write the brief, plan the shot list around the website and campaigns, choose the photographer and direct on the day. Light, time of day, styling and people are decided in advance, so every image has a job.
What you can expect
Six things this includes.
- 01
A written brief
What the images must show, for which pages and channels, and in what style.
- 02
The right photographer
Chosen for the subject: architecture, interiors, yachts, food or portraits.
- 03
Shot list and schedule
Planned around light, weather, service times and guests.
- 04
Direction on the day
The studio on location to direct framing, styling and detail.
- 05
Short film
Motion for the website and social, shot alongside the photography where possible.
- 06
An organised library
Selected, retouched and named images, with usage rights recorded.
Deliverables
- Photography brief
- Shot list and schedule
- Photographer and crew selection
- On-site art direction
- Retouching direction
- Image library with rights
How it runs
Discover, define, create, evolve.
- 01
Discover
A review of existing images and the gaps.
- 02
Define
Brief, shot list and schedule.
- 03
Create
Shoot days, directed on location.
- 04
Evolve
A library topped up each season.
Related work
Studio concepts in this area.
Maison Sorelle
An editorial expression of place, warmth and welcome. A digital introduction to a distinctive stay.
AUREL Residences
An architectural narrative for exceptional residences. Clear in its structure, evocative in its presentation.
Questions
Asked before we start.
Do you take the photographs yourselves?
No. We direct the shoot and work with photographers who specialise in the subject. The studio makes sure the images fit the brand and the website.
Can generated images replace a shoot?
For moodboards and early concepts they are useful. For a real place, guests expect to see the real place, so final images should be photographed.
Who owns the images?
Usage rights are agreed with the photographer before the shoot and recorded in the library, so you know where each image can be used.
Related services
Often planned together.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio