CASALBE

One host brand for fourteen villas, and a site that books the house rather than the night.

Sector
Villa Rentals
Location
Balearics
Year
2025
Scope
Identity | House books | Website | Launch
01 / Brief

How do fourteen villas stop competing on price per night?

Listed on the same platforms as everyone else and compared on price per night. The owners wanted guests who book the house, not the discount.

02 / Strategy
Audience

Families and groups of friends who come back to the islands every summer.

Position

A house, not a listing. Each villa keeps its name and story; Casalbe is the host.

Voice

Warm and practical. Which room has the morning sun, where the bakery is.

← PlatformHost →↑ Price↓ Place
Rental platforms
Agencies
Villa hotels
Family houses
CASALBE
Positioning: where CASALBE sits among the alternatives its clients already know.
Whitewash
Carob wood
Olive leaf
Island sky
Moodboard: the materials the identity is built from.
03 / Identity
Roof the house firstArch the door left openWalls whitewashed every spring
CasalbeRoute B · set aside
A palm tree. Every listing on the island had one.
Casalbe
Instrument Serif Italic in lower case, the way a host signs a note.
Casalbe
Primary lockup
CasalbeVillas · Ibiza & Mallorca
Stacked, with descriptor
The mark alone, for small sizes
Whitewash#F7F4EE
Paper, walls
Carob#4A3428
Type, the site
Olive leaf#7C8A5E
Tags, linen
Island sky#A9C6D9
One accent
Display · Instrument SerifAaCan Roca, Sant Josep.
Text · ManropeAaFive bedrooms, a pool under the carob tree and the beach a ten-minute walk down the track.
House book, one in every villa
House book, one in every villa.
Welcome hamper
Welcome hamper.
Key ring in olive wood
Key ring in olive wood.
Pool towels
Pool towels.
Dinner under the pergola, cooked by the house cook
Dinner under the pergola, cooked by the house cook.
04 / Digital
The site, in use.
Home page.
Home page.
One page, one action.
The booking or enquiry, step by step.
A page per house

Each villa has its own story, plan and staff.

Weeks, not nights

Enquiries run Saturday to Saturday, as the houses do.

Before arrival

A guide by email: shopping, transfers, the cook's questions.

05 / Launch

Fourteen weeks, ready for the first enquiries of the season in January.

Discover
Define
Identity and books
Website
Launch
W1W3W5W7W9W11W13
  • LiveWebsite with fourteen villa pages
  • LiveWeek-based enquiry
  • LiveHouse books in every villa
  • LiveWelcome hamper tags
  • LiveKey rings and pool towels
  • LivePre-arrival guide by email
  • LiveOwner reports
  • LiveInstagram under one name
With us on the project
Identity, print, website
ASFARI
Photography
Interiors photographer
Copywriting EN, ES, DE
Copywriters
Development
Front-end developer
Bookbinding
Bookbinder
Key rings
Woodturner
Next project / Interior Design

HOLM & LIND

An identity built from the studio's material library, for clients who have never met them.

View the project

All work

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