ROUX
Fine dining · Studio conceptA restaurant and wine cellar in terracotta and paper white: a cellar book, a tasting menu, a table card, business cards and matchboxes, drawn around a single vine.
Expertise
Premium brands & lifestyle
Ateliers, jewellers, beauty, interiors and fine dining: small houses with a point of view.
The sector
A point of view, held consistently.
Small premium houses compete with much larger ones on character, not budget. The work has to be particular: the material, the hand, the place it comes from, held consistently from packaging to product page.
We design identities and packaging, art-direct photography of product and craft, build websites that sell or take appointments, and plan search and social around launches and seasons.
What tends to work
Five things we see work.
- Photography that shows material and making, not only the finished object.
- Packaging and printed pieces worth keeping.
- A website that sells, books appointments or both, without feeling like a catalogue.
- A social presence planned as carefully as the product.
- Search visibility for the craft, the material and the place, not only the brand name.
Questions we ask first
Before any design.
- What would a client miss if the brand disappeared?
- Where is the product made, and by whom?
- Where do clients buy today: online, in a shop or by appointment?
- Which launch or season comes next?
- Which larger brand should you never be mistaken for?
Studio concepts
Ideas for this sector.
Self-initiated work, labelled as concepts, that shows how the studio approaches the sector.
Services most used
Where we usually start.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio