ROUX
Fine dining · Studio conceptA restaurant and wine cellar in terracotta and paper white: a cellar book, a tasting menu, a table card, business cards and matchboxes, drawn around a single vine.
Brand Identity & Art Direction
Print & brand collateral
Stationery, sales books, menus, invitations and packaging, made with the right paper, print and finish.
What it is
The part of the brand people hold.
A card, a key, a menu or a sales book is often the first thing a guest or buyer touches. Paper weight, colour and finish say as much as the words printed on them.
We design the pieces, choose papers and finishes, prepare print-ready files and check proofs with specialist printers. Embossing, foil, letterpress and painted edges are used where they add meaning, not by default.
What you can expect
Six things this includes.
- 01
Stationery
Business cards, letterheads, envelopes, compliment cards and email signatures.
- 02
Sales and charter books
Printed and digital books for residences, yachts and aircraft.
- 03
Hospitality pieces
Menus, room compendiums, key cards, door hangers and welcome notes.
- 04
Invitations
Launches, private evenings and openings, with matching digital versions.
- 05
Packaging
Boxes, bags, pouches and labels for retail and gifting.
- 06
Production
Paper, finish and printer chosen, and proofs checked before the run.
Deliverables
- Design of each piece
- Paper and finish specification
- Print-ready files
- Printer liaison and proofs
- Digital versions
How it runs
Discover, define, create, evolve.
- 01
Discover
What is printed today, how it is used and what it costs.
- 02
Define
The set of pieces, with paper and finish for each.
- 03
Create
Design, mock-ups and proofs.
- 04
Evolve
Templates so new pieces follow the same style.
Studio concepts
What this can look like.
Identity and print sketches for invented brands in the sectors the studio works in. Each is labelled as a concept.
FORMA
Real estate · Studio conceptA residential development in raw concrete grey with one acid-green accent: a sales book with plans, a private view invitation, a materials folder and business cards.
MAREA
Yachting · Studio conceptA charter collection in sea-glass green and paper white: a charter book, an on-board guide, a dinner menu, cards and a linen pouch for guests.
ORIEL
Private office · Studio conceptA private office in cobalt, black and white: a folder, an invitation to a private evening, a member card, business cards and city notes.
Questions
Asked before we start.
Do you handle printing?
We specify the job, prepare the files and manage proofs with specialist printers, or with yours. You can pay the printer directly or through the studio.
Can you design a sales book for a residence that is not built yet?
Yes. We work from plans, renders and material samples, and plan the book so that photography can replace renders later.
Which finishes do you use?
It depends on the brand and the piece. Blind embossing, foil, letterpress, duplex board and painted edges all have a place. We recommend the ones that suit the piece and the budget.
Related services
Often planned together.
Tell us about the brand.
We reply within two working days with a short call proposal. After the call you receive a written scope and fee.
Discuss your project Or write to hello@asfari.studio