OSTRA

A name and a sales suite for 24 riverfront residences, sold two years before completion.

Sector
Residential Development
Location
Lisbon
Year
2025
Scope
Naming | Identity | Sales suite | Website | Launch
01 / Brief

How do you sell a home from a render to a buyer who lives in another country?

Sales start two years before completion. Most buyers live abroad and decide from renders, and the developer's own brand said nothing about the place.

02 / Strategy
Audience

Buyers from Paris, London and São Paulo, buying a second home or moving to Lisbon.

Position

Light on the river. Calm rooms, Lisbon stone and the Tagus in every window.

Voice

Factual and generous with detail: orientation, ceiling heights, when the sun comes in.

← GenericOf Lisbon →↑ Investment↓ Home
Tower projects
Golden-visa schemes
Palace conversions
Lisbon townhouses
OSTRA
Positioning: where OSTRA sits among the alternatives its clients already know.
Lioz limestone
River slate
Azulejo
Old brass
Moodboard: the materials the identity is built from.
03 / Identity
Frame the façade's windowGrid three floors over the riverMullion the line that divides the light
OSTRARoute B · set aside
An oyster shell, after the name. Too literal, and wrong for a river.
OSTRA
Playfair Display capitals, tracked wide, in azulejo blue on lioz.
OSTRA
Primary lockup
OSTRAResidences · Lisboa
Stacked, with descriptor
The mark alone, for small sizes
Lioz stone#E6DED0
Paper, hoarding
River slate#3E4A4F
Type, plans
Azulejo blue#2D4B7A
The window, one accent
Brass#A68A5B
Keys, foil
Display · Playfair DisplayAaResidência 3B, 142 m², nascente.
Text · Work SansAaMorning sun in the kitchen, evening sun on the river terrace. Ceilings at 3.1 m.
Living room, residence 3B
Living room, residence 3B.
Sales book with every floor plan
Sales book with every floor plan.
Private view invitation
Private view invitation.
Hoarding along the river road
Hoarding along the river road.
Key box for handover
Key box for handover.
The sales gallery
The sales gallery.
04 / Digital
The site, in use.
Home page.
Home page.
Residence finder

Buyers filter by bedrooms, floor and view, then see the plan.

Plans before forms

Floor plans download without an email address.

Four languages

Portuguese, English, French and Brazilian Portuguese.

05 / Launch

Twenty weeks, ending with the private view in the sales gallery.

Discover
Name
Identity and sales suite
Website
Hoarding
Private view
W1W5W9W13W17
  • LiveWebsite with residence finder
  • LivePlans in four languages
  • LivePrinted sales book
  • LivePrivate view invitations
  • LiveHoarding along the river road
  • LiveSales gallery signage
  • LiveBroker kit and price list template
  • LiveKey boxes for handover
With us on the project
Naming, identity, website
ASFARI
Architectural visualisation
3D visualiser
Photography
Architectural photographer
Copywriting PT, EN, FR
Copywriters
Development
Front-end developer
Printing
Fine printer
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