Recognisable in other people's photographs
Couples rarely find a wedding designer through an advertisement. They see a table in a friend's photographs, a picture shared by a photographer, a venue's post. If nothing in those pictures says who made it, the work advertises no one.
The work travels without its name
An event is photographed hundreds of times, by guests, photographers, venues and suppliers. Those images reach exactly the people who are planning their own celebrations. But a beautiful table is anonymous. Unless the photograph is credited, or the design is recognisable on sight, the person who sees it has no way to trace it back.
Be recognisable
- A signature that survives a phone camera. One consistent detail, a way of setting a table, a style of stationery, an approach to colour, recognisable even in a small, badly lit picture.
- Stationery with a quiet mark. Place cards, menus and invitations are photographed more than almost anything else at an event. A small, elegant maker's mark is welcome on most of them.
Be credited
- Agree credits in advance. Ask photographers and venues to name and tag you, and do the same for them.
- Share good pictures quickly. Send a selection to the couple and the suppliers soon after the event, with a note on how to credit you.
- Use the same name everywhere. One handle and one spelling on every platform, so a tag always lands in the right place.
Make the trail end somewhere
When someone does find you, the website should show real events, not stock photography, and make it easy to ask about a date. Pages organised by place, season and size of event help people picture their own day, and help search engines match you to what they type.
For an event designer, every guest with a phone is a photographer. Make sure their pictures can find their way home.
Related project: LA TABLE BLANCHE, stationery suites, planning books and website for a wedding and event designer in the Luberon.
