NORVANE

One identity for six jets, and a quote request that takes three steps.

Sector
Aviation
Location
Farnborough
Year
2024
Scope
Identity | Livery | Print | Quote flow | Launch
01 / Brief

How does a fleet of six jets win the booking before the broker compares prices?

Six aircraft competing on price on broker platforms, quotes handled by email, and a brand that looked like a 2010 airline.

02 / Strategy
Audience

Executive assistants, family offices and repeat flyers booking at short notice.

Position

Time, returned. On time, on the stated aircraft, with the crew you met last time.

Voice

Short and operational. Times in 24 hours, airports by code.

← AirlinePrivate →↑ Price↓ Time
Charter brokers
Large operators
Jet cards
Fractional owners
NORVANE
Positioning: where NORVANE sits among the alternatives its clients already know.
Night sky
Cabin leather
Contrail
Cockpit amber
Moodboard: the materials the identity is built from.
03 / Identity
Path drawn from a real climb-outPoint the destination, never the planeCurve the first turn after take-off
NORVANERoute B · set aside
Wings. Every operator at Farnborough wears a pair.
NORVANE
Tenor Sans, tracked to the width of the cheatline on the fuselage.
NORVANE
Primary lockup
NORVANEPrivate Aviation
Stacked, with descriptor
The mark alone, for small sizes
Night blue#0B1D33
Livery, the site
Cabin leather#C8B49A
Leather, tags
Contrail#F6F6F3
Paper, aircraft
Instrument amber#D08A2E
One signal
Display · Tenor SansAaFAB → LBG, 08:40.
Text · ManropeAaYour crew meets you at the aircraft. Luggage goes from the car to the hold; no terminal.
Cabin, as the guest finds it
Cabin, as the guest finds it.
Fleet book, one spread per aircraft
Fleet book, one spread per aircraft.
Luggage tag in cabin leather
Luggage tag in cabin leather.
Boarding card, printed for each flight
Boarding card, printed for each flight.
Amenity kit
Amenity kit.
The livery stripe, in amber
The livery stripe, in amber.
04 / Digital
The site, in use.
Home page.
Home page.
One page, one action.
The booking or enquiry, step by step.
Three-step quote

Route, date and passengers; the operations team asks the rest.

Fleet by mission

Aircraft shown by range and seats.

Crew pages

Repeat flyers can see who is flying them.

05 / Launch

Sixteen weeks, with the livery applied during each aircraft's scheduled maintenance.

Discover
Define
Identity and print
Quote flow and site
Livery
Launch
W1W3W5W7W9W11W13W15
  • LiveWebsite with quote request
  • LiveFleet book in print and PDF
  • LiveLivery stripe on six aircraft
  • LiveBoarding cards and luggage tags
  • LiveAmenity kits
  • LiveCrew ID and uniforms
  • LiveQuote and confirmation emails
  • LiveBroker sheets for every aircraft
With us on the project
Identity, livery, website
ASFARI
Aviation photography
Air-to-air photographer
Copywriting
Copywriter
Development
Front-end developer
Livery application
Aircraft paint shop
Leather goods
Leather workshop
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