ATELIER KAEL

Womenswear tailoring, made to measure and ready-to-wear.

Sector
Fashion
Location
Milan
Year
2025
Scope
Identity | Labels | Lookbook
Brief

A tailor with a waiting list and no ready-to-wear presence. The label inside the jacket was the only branding.

Idea

Cut is the signature. The mark is a tailor's chalk line.

What changed

Kael launched ready-to-wear with labels, hang tags, garment bags and an online lookbook that books fittings.

KAEL
Camel#B08D62
Chalk#F2EFE9
Charcoal wool#2F2F31
Pinstripe#8A8C8F

Logo in Cormorant GaramondText in Outfit

Woven label in the collar
Woven label in the collar.
Hang tag
Hang tag.
Garment bag
Garment bag.
The chalk line the mark is drawn from
The chalk line the mark is drawn from.
With us on the project
Identity, labels, lookbook site
ASFARI
Photography
Fashion photographer
Labels
Weaving mill
Next project / Architecture & Construction

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