Private Yacht Marine
A precise, understated presence for a world defined by experience, confidence and discretion.
- Sector
- Yachting
- Services
- Brand identity · Art direction · Web design
- Type
- Studio concept, self-initiated
Private Yacht Marine explores a refined approach to contemporary yachting, created around the values of privacy, freedom and exceptional experiences at sea.
The visual direction moves away from conventional nautical branding, favouring a more understated expression.
The aim was to create a distinctive brand presence that communicates confidence without excess.
Expansive marine photography, restrained typography and a clear visual hierarchy establish a sense of exclusivity while keeping the experience intuitive and approachable.
The digital experience brings together atmospheric storytelling and clear navigation, allowing the character of the brand to unfold naturally.
Every element is designed to balance visual impact with clarity, from the opening impression to the presentation of services and enquiries.
- Brand identity
- Art direction
- Web design
- UX/UI
- Digital experience
A different perspective.
If this were a live project.
This is a studio concept, so there are no client results to report. On a commissioned project, these are the numbers we would agree with you and report on.
- Charter enquiries by route and season
- The share of enquiries that become a call with a broker
- Visibility for charter searches in each target market
- Time from first visit to first enquiry
Maison Sorelle
An editorial expression of place, warmth and welcome. A digital introduction to a distinctive stay.
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