VEIL

Close protection and residential security for families.

Sector
Private Security
Location
London
Year
2025
Scope
Identity | Print | Website
Brief

Clients needed confidence in the team, and the team must not be seen.

Idea

Present, unseen. A mark that disappears at a glance.

What changed

Briefings, ID cards and vehicles share one discreet system, and the website answers a client's first questions without naming any client.

VEIL
Graphite#1E1F21
Steel blue#3A4A5C
Signal white#F2F2EF
Khaki#8A8466

Logo in ArchivoText in IBM Plex Mono

ID card
ID card.
Briefing folder
Briefing folder.
Business card
Business card.
Kit, never branded
Kit, never branded.
With us on the project
Identity, print, website
ASFARI
Copywriting
Copywriter
ID cards
Card printer
Next project / Alternative Investments

OBLIQUE

Private credit and real-asset funds for professional investors.

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All work

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