HALVARD

A paper system and a short website for a new private client law firm.

Sector
Legal & Private Office
Location
Zürich
Year
2025
Scope
Identity | Stationery | Website | Launch
01 / Brief

How does a new firm look as if it has kept families' confidences for a century?

Two partners leaving a large firm with clients who expect complete discretion. Their first website draft looked like every other law firm in Zürich.

02 / Strategy
Audience

Families, family offices and their advisers, nearly always introduced by someone they trust.

Position

Private counsel, not a law firm. Few clients, long relationships, nothing on display.

Voice

Plain and careful. No Latin, no promises, no client names.

← CorporatePrivate →↑ Visible↓ Discreet
Large Zürich firms
Trust companies
Boutique litigators
Family offices
HALVARD
Positioning: where HALVARD sits among the alternatives its clients already know.
Navy linen
Laid paper
Slate
Sealing wax
Moodboard: the materials the identity is built from.
03 / Identity
Seal pressed, never printed largeH two pillars and a beamRing the inner circle
HALVARDRoute B · set aside
Scales of justice. True to the work, and on every other door on the Bahnhofstrasse.
HALVARD
Libre Caslon capitals, letterspaced as on an engraved plate.
HALVARD
Primary lockup
HALVARDPrivate Counsel · Zürich
Stacked, with descriptor
The mark alone, for small sizes
Ink navy#14213D
Folders, the site
Parchment#F2EDE3
Paper
Slate#6B7280
Secondary text
Seal red#8E2C2C
The seal only
Display · Libre Caslon TextAaMatter 2025/014, sealed.
Text · Hanken GroteskAaWe act for a small number of families. New matters come by introduction; we reply within one working day.
Letterhead, envelope and card, letterpress on laid paper
Letterhead, envelope and card, letterpress on laid paper.
Matter folder, numbered
Matter folder, numbered.
The seal, in red, on the envelope's flap only
The seal, in red, on the envelope's flap only.
A first meeting
A first meeting.
Business cards, engraved
Business cards, engraved.
04 / Digital
The site, in use.
Home page.
Home page.
No client names

The site describes the work, never who it was for.

A partner answers

The form goes to a partner, not a general inbox.

Four languages

German, French, English and Italian, each checked by a lawyer.

05 / Launch

Ten weeks, so the firm opened its doors with every letter, folder and page in place.

Discover
Define
Identity and stationery
Website
Opening
W1W3W5W7W9
  • LiveWebsite in four languages
  • LiveLetterhead, envelopes and cards
  • LiveNumbered matter folders
  • LiveSeal stickers and engagement letters
  • LiveEmail signatures
  • LiveAnnouncement letter to clients
  • LiveLinkedIn pages for both partners
  • LiveListings under the new name
With us on the project
Identity, stationery, website
ASFARI
Portrait photography
Portrait photographer
Copywriting DE, EN
Legal copywriter
Development
Front-end developer
Engraving
Engraver
Printing
Letterpress printer
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